Over the last ten years or so, the world of business has seen a remarkable transformation. Where once the world relied upon mail order, the telephone, and ‘snail mail’ for correspondence, we’re now very much living in a ‘real time’ world.
It is true that people are always talking behind your back. I’m drinking a Red Bull. Do they know I just mentioned them? .. if they have the proper brand monitoring software in place, they do! But would YOU?