While it may seem like the end of the world when controversy slams directly into your company, there is a chance you can actually use it to your advantage. Though this might sound improbable
It is true that people are always talking behind your back. I’m drinking a Red Bull. Do they know I just mentioned them? .. if they have the proper brand monitoring software in place, they do! But would YOU?
Whether your a business, a music artist or a public figure trying to get your name out there … I’m sure you’ve noticed the challenges you face in dealing with people on a daily basis. What you may or may not realize is ONE non intentional yet bad incident could turn your ENTIRE BUSINESS UPSIDE DOWN.