I attended The Largest Virtual Conference for Social Media ROI yesterday put on by Hootsuite that lasted all day long.
WOW! Was I tired from sitting at the computer so engaged all day, but A Bigger Wow! Did I learn soooo much!!! YES!
Its important these days in a fast paced society where you can’t pry Millennials from their iPhones for 5 minutes, that you stay active on social. Practically every business knows that they must be on social these days, but only 40% actually know exactly why and how.
Its important to engage with your audience Yes … most entrepreneurs know this by now, but do they MONITOR their brand mentions on social media? Being a Brand Publicist, I’m always on top of brand mentions for both myself, my media outlet and my clients.
I use multiple pieces of software suites I will share with you today that all OFFER FREE PLANS and / or FREE TRIALS.
Its important to keep this in mind:
Listen, Respond, Respond Well and Respond Timely.
Customer is NOT always right.
Address issues as they arise publicly for the chances to go viral, unless a private conversation is necessary.
You only need to respond to certain mentions:
Consider: 1. Sentiment 2. Validity and 3. Tone
You’d think 1 and 3 are the same but they are NOT. A person can have a negative sentiment toward your brand but be honest and have a positive tone.
Tone, in my opinion is whether the person is being sarcastic or not. I don’t respond to any sarcastic mentions. NOTHING you say or do will fix the problem. In most cases it will make it worst.
If one and two are 1. positive and 2. true then you can Thank the person. Go the extra mile and offer a reward or incentive.
If one and two are 1. negative and 2. false the rule of thumb is to IGNORE.
If one and two are 1. negative and 2. true then this is the most IMPORTANT one to respond to. You need to address the true negative issue and offer a solution; describe how you will fix it.
MY TOP FIVE FREE SOFTWARE FOR SOCIAL MEDIA ENGAGEMENT AND MONITORING:
I wish their affiliate program was open so I don’t get one dime for referring you, but this one can’t go without mentioning. With my PRO plan, I’m able to connect up to 50 social profiles (and the possibilities are endless) with higher upgrades. Of course there is a FREE plan too. I am able to monitor all brand mentions, tweets, fb pages, etc. so much Fun!
Amazing content scheduling tool + a bonus “inbox” for monitoring all social accounts & brand mentions. Nothing beats the scheduling / content queue features where you can insert an image from “google images” right into your post with One-click: search for any image you want and insert it! Badda Bing Badda Boom!
3. Gremlin Social
This one serves ONE purpose. Recurring tweets & posts. If you want something like Socialoomph’s recurring feature without the high price tag, this one is cheaper. This is the only sole reason I use Gremln is so I can have the same tweet go out over and over again at scheduled intervals. You can also schedule it to stop in so many “days” or by a certain “date”. Good Service! A Must!
Oh wow! What can I not say about this? They’ve been around for a long time, but don’t get the credit they deserve. Its a small, lightweight desktop IM application that allows you to connect all of your instant messenger profiles including FB messenger and even Twitter as a bonus. (I use strictly for FB messenger and Twitter), because even though the other suites I’ve listed here offer other good features, they are a little “bulky” and can freeze up at times on slow computers / connections. Trillian allows you to access your twitter mentions with one click right in your taskbar tray in windows, and when FB messages come in, it alerts you rather than having to go over to FB and click on the message. No matter what you’re doing it stays Right There In FRONT OF YOU WITH ONE CLICK! This is also beneficial when you are wanting to navigate around Facebook and chat at the same time. You’d just have to TRY this one!
By now, most entrepreneurs are familiar with Socialoomph, but its a must in any business. Even if you don’t upgrade for its MASSIVE features that I cannot even list here, the basic plan offers the ability for auto DMs (Twitter) and auto Follow-back (Twitter). These are crucial in these days of “quickie communication”. I recommend you don’t offer anything, … not one single link in your welcome DM. Instead ask an engaging question to spur conversation. You’ll gain so many more followers; or better yet retain them this way. Socialoomph is a great tool for any small business entrepreneur or entertainer.
I hope this helped you in some way. Please follow me on Twitter @TruCurtBizelli