EBook Power – How To Promote Your Business Using EBooks


An ebook is one of the most powerful ways to promote your business, while educating people with the knowledge

you already posses as a business owner of a specific product or service.  An ebook is the easiest way to reach

any large niche audience of any type.  Ebooks will not only promote your business, but will establish you as an

expert in your field.

The largest reason people read books is to answer some type of question, or questions about a specific topic,

or niche.  You as the author are now in a position to establish yourself as an expert about your topic or

niche.  Your readers diligently read to answer their questions, success means delivering solid content about

your topic or niche to your readers.  Don’t guess about how much information to write into your book just over

deliver the content to your readers.  You will develop a reputation for writing books with solid content that

is a value at any price.

But, where to start as a writer?  

As a novice writer with an overflowing base of knowledge, short books are a great way to get your feet wet!

Write a short book first.

If you have a topic or information you want to sell, than just write a small ebook to start out with.  Write 10

to 20 pages of your book and than ad some graphics.  If your book is packed with good content, people will not

mind paying 20 bucks for a 20 page book; quality.  Once you have your feet wet with a short book, than plan

your next book.  You can than plan and organize your next book, after all, you have gained a wealth of

experience from writing your small book.

Create Volumes Of Information.

One effective tactic is to write a series of books, and label them as volumes, and promote as Volume One,

Volume Two, etc. .  Create a buzz about your next volume in the current volume you are writing.  Offer

incentives to the readers for example; a discount, or special bonuses for purchasing the next volume of your


Organizing Your Ebook.

Organizing your ebook is not as difficult as you may think.  If you can write a grocery list,  than organizing

an ebook will be simple.

1. Start out with writing on paper or computer 1- 10.  Write the topic you want to cover next to each digit on

your paper.  You now have outlined your chapters

2. Write capital A, B, C, under each topic (Chapter).  These will be your chapter sub headings.

3. Below the capital letters (subheading) write lower case letters a b c.  By writing a, b, c, you now can

write one or two keywords or phrases to be anchors to remember what information you will put in you

subheadings.  You are now ready to write your book. When you use this format on paper or computer, and you read

the text laid out in an organized manor, your mind will automatically want to fill in the gaps.  The human

brain just will not tolerate gaps in anything.  Your thoughts will compel you to finish the job.  By using this

technique you will accomplish an amazing amount of work.  After all your hard work how will you tell the world

about your ebook?


1. Articles – You can write articles to brand your work in the minds of readers.  Write your articles relevant

to the topic of your book, but don’t give away the farm.  The articles are also making quality content for your

website.  Remember search engines love quality content.

2. Blogs / RSS – Blogging is another way to create content for your website, and by using RSS, you can easily

distribute your content.  Most don’t understand what RSS really is, or how it can most effectively be used to

drive traffic to their sites. Basically, RSS is a form of code that’s very search engine friendly. With RSS

feeds, which you can add to your website or blog, you can create content that updates itself. Because of this

self-updating, the search engines will spider your site more often, raising your rankings.  But, the primary

reason is you are reaching a larger, and more specific audience.  Blogs and RSS readers are choosing the

content they wish to read.  Always remember your target audience is attempting to answer their questions.

3. Search Engine Optimization – Optimizing your site for the search engines means creating keyword rich

content, exchanging links with other sites, submitting your site to directories, which create back links

pointing to your site.

5. Distribute a Free Chapter to Your Readers – One of the best ways to advertise is give away a free chapter of

your ebook away.  Place links in the book where your readers can purchase your ebook.  Giving away chapter one

is the best because you are telling the reader what they are going to learn;   but not in any detail.  The

readers grow hungry for more information and want to buy.


* Make It Viral – If you make your ebook brandable, which means others can place their links, and affiiate id

inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it

across the internet.  Once you implement these content strategies on your site, add streams of revenue to your

site like Adsense and Virtual Portals. These sites will allow you to monetize your site.


Don’t be afraid of writing ebooks it is a great way to build your expertise and credibility with  the internet

community.  You also will bring a lot of customers to your website.  Implement these strategies and you will be

successful.  Remember, your reputation depends on the quality of the product you produce.

Article by Curt Bizelli

Curt "CBiz" Bizelli is a dedicated, Christian Entrepreneur assisting others with passion and purpose. Anointed CEO of Manifest Your Dreams ™ & @PoweredByTruth Eternal Affairs Media ™ outlet ... Speaking TRUTH & LIFE! Publicist & Viral Marketing Strategist, and Activist & Watchman of The End Times!


  1. Were a bunch with volunteers in addition to starting off the latest structure in our community. Your blog provided us handy data to figure on. You might have completed some sort of good practice along with your full area could be grateful to your account.

  2. Long before the so-called ‘World Wide Web’ my mother taught me that “everyone has a book inside them that is crying to get out”. So this was an excellent reminder that with the ‘WWW’ literally anyone can do it. Thank You, Curt, for outlining the ‘step-by-step’


    You might want to write a blog on CommentLuv. I’ve seen it on a few blogs recently, but people like me do not check boxes until they know why and what the potential ramifications are…

    1. You’re right on track, Peter. Everybody has a story inside of them. This is what I try to teach my clients. PR is all about having a story. That’s what the media wants to hear. Funny you ask about comment luv. I have two posts on my Manifest Your Dreams BIZ Blog about Comment Luv. here is one:
      God bless,

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