Boost Your Online Marketing Business with Public Relations
If you run an online business of any kind and you haven’t yet discovered the many benefits of public relations, this article is for you. There are lots of online businesses out there that tackle the early stages of running a company with ease: starting up, branding, and even a bit of early advertising. But when it comes to the longer term plan for the company – generating new clients on a consistent basis, for example – some of them can falter. So with that in mind, let’s look at the key benefits of PR, and how investing in it can take your online business to the next level.
Reaching the right people, in the right way
When running an online company, it’s very tempting to simply drop a bit of cash into one of the online advertising solutions such as Google Adwords. This is a good idea for companies that know who they’re aiming their services at, but without this knowledge it’s a bit of an arbitrary endeavour. With a PR specialist on board, you’ll be able to pick and choose exactly who you want to target with your online advertising, and you’ll know what kind of wording will be most effective to tempt them into clicking on your advert.
Harnessing the power on online Press Releases
The internet is a treasure trove for PR, not least because it allows companies to instantly tell people about new services and developments in their company. But many online marketers don’t yet know the value of online press releases. There are plenty of sites out there that will allow you to distribute press releases to thousands of people at the click of a button – and with a PR specialist working with you, you’ll be able to harness the power of these services with ease. It’s tricky enough for companies to spread the word, but with more and more online businesses appearing – it’s getting harder. Let’s say that you have a brand new superfast broadband product you’re looking to sell. You’ll want consumers who are actively looking for a new broadband provider to learn about it, and a PR company can help your press release reach them in the right way.
Turning bad press into good press
What happens if your company accidentally does something to upset a customer online? The chances are they’ll take to social media sites and tell others. Many online marketers wouldn’t know how to tackle this issue – they may try to respond directly, or post defensive comments that could land them in more trouble. With the right public relations professional by your side, you’ll never have to worry about the negative effects of social media ‘bad press’, because you’ll always know how to tackle it. As always, the best defence in these cases is to be prepared – and PR can help you do that.
Is it time to go viral?
Online marketers will already be well aware of the benefits of viral marketing – whether that be with the help of a video, infographic, or anything else – but being able to get these virals made and distributed is another matter. Then there’s the question of whether or not your industry really lends itself to this kind of promotion. If you’ve ever wondered about the benefits of viral marketing, a PR consultant can help. It may seem more organic than most other methods, but viral ads are very much a product of public relations – and if you’re an online business, they can be hugely successful.
So do you think it’s time that you saw what a public relations company can do for you? If you’re under the impression that PR is only for celebrities and ‘big business’, you might need to think again. With web companies gaining a foothold in global markets, it is in many ways more important for online marketers to use public relations strategies. The web can be a double-edged sword, especially with social media giving consumers the power to ‘report’ their thoughts on any company in a matter of seconds – so proper PR is essential. So if you’re an online marketer and you haven’t yet considered bringing in professional help for your own public relations, now may very well be the right time.
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God Bless Your Success,
Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype