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How I Booked An Interview With The Founder of Miley Cyrus, and The Producer of Fireproof, Facing The Giants

fireproof-themovie

connections … connections … connections

It all comes down to this folks, and how do you build connections?
You network your *ss off.

My partner, Doug Deneve, has been a music industry executive for over 25 years and he brings a lot to Manifest Your Dreams Publicity, especially connections. When we finished up with our contact for Ben Davies in COURAGEOUS The Movie, Doug immediately built rapport with Nise Davies of Advantage Models and Talent, the agency responsible for Miley Cyrus’ first modeling and acting gigs.

Our first show was with David Nixon, the co producer for Facing The Giants, Fireproof and Director for Letters to God, a smash hit in the faith based film sector.

I could not teach you enough, since I was the man to call up David Nixon, and I was the man that Nise called when the show was about ready to start.

Communication:

Communication is key to any successful relationship whether it be business or personal. You can use these skills in picking up woman 😉 he he.

What is the PURPOSE of Communication?

The purpose is to make a difference. To persuade (not manipulate, these are different) your audience or subject into believing your side of view, and taking action that will benefit your business or personal life. Its all about benefit in your own life. I learned these secrets from Skip Weisman, a 10 year communications expert and marketing pro.

Tip #1

Assume Rapport

Everybody talks about building rapport. This is the first thing I learned in working my offline marketing gig when I was 18. It was a Fortune 500 company and they were “gun-ho” about training. I learned a lot, but instead, ASSUME rapport. When walking into a meeting, act as if you’ve known the person their whole life. This will make conversation so much easier. Be Posiitive, Friendly and make notes about what they like, dislike, their family, etc. Will help you later!

Tip #2

Kiss it: Keep it short and simple

The more you talk the more the subject’s impulse drops. This means that the more you talk the more the “interest” in what you’re saying falls to the floor. Instead of giving some drawn out pitch, offer 2-3 keypoints and move onto the close.

… sorry, I can’t help but keep coming back to CONNECTIONS. Connections are key. Connect with the right people and your success will happen, Just look them on Facebook and find a mutual contact that can introduce you. 😉

Tip #3

Their Time Is Valuable

Just along the lines of “Kiss it”, remember that you bothered them during their day. Their time is valuable. Actually ask, “Is this a good time for you?” and then say “I know your time is valuable so I won’t take up too much of your time” …

***

In conclusion, Its important to make the right connections (LOL). You knew I’d say it, didn’t you?
If you’re building rapport and kissing it with the wrong connections, business will may go a little further, but not as far as you’d hoped it would.
So hit up Cision or Vocus so you can start gaining publicity. These programs start at $3,000.00 per year so you may wish to LIKE our fanpage at:
http://facebook.com/manifestyourdreams and actually take us up on some of our offers for cheap publicity in the ranges of $5 to $1200 bucks. (I know big gap). It all depends on your wants and needs!

The Importance of Social Media to Public Relations in The Entertainment Industry

music-public-relations-entertainment-industry-wallpaper

In recent years, usage of social media has burgeoned exponentially, with the gargantuan rise of the likes of Facebook and Twitter a testament to its power to engulf consumers in engrossing virtual worlds of photo-sharing and comment-making. As social media powerhouses continue to rise, with millions of account holders logging in every day, their seemingly all-encompassing reach to people across the globe has been shown to be exploitable by shrewd businesses looking to raise awareness of their brands and products by directly engaging their target audience on a format they feel comfortable on.

Customization is Key

Indeed, certain social media sites provide prospective advertisers with a unique opportunity to appeal to a very specific target audience, using account holder details such as gender, age and even assimilating the types of things that people ‘like’ in order to channel adverts directly to a cohort of users with a pre-defined set of characteristics. This means that adverts are not beamed to people who have a distinct lack of interest in the product on offer; companies may select parameters of the types of people they aim to engage with, and thus improve the efficiency of their public relations campaigns. Consequently, a singer or band looking to promote themselves will be able to set parameters that pertain to the types of people who have shown an interest in similar genres, or will be of an age or gender that the artist is primarily attempting to engage with.

Grouping Together

In addition to the highly customizable nature of advertising on social media networks, companies may also create groups in their name, so that people can ‘like’ them or comment about them. Shrewd entertainment acts capitalize on this feature of Facebook, creating groups representative of their name and then distributing statuses, comments, photos and videos all portraying their best work and traits in a positive light. Additionally, in posting amusing or controversial content online, entertainment acts and companies may garner further likes for the ingenuity of their campaigns. A particularly striking, innovative or humorous post will be ‘shared’ by social networkers with their friends online, further enhancing the reach of a performer’s reputation. Such shared posts will remain on friends’ timelines indefinitely, meaning that if a comedian, for example, can post especially engaging content onto their Facebook groups, this content will be spread by online users wishing to share it with their friends, effectively advertising it further for free. This serves to enhance public perception online, by sparking personal interest in an entertainer’s content.

The Benefits of Twitter

Meanwhile, Twitter can also be used to good effect in engaging with a target audience and gaining a positive rapport with the public. Enabling people looking to advertise their entertainment brand by ‘tweeting’ short, snappy messages of 140 characters or less, Twitter allows people to stay constantly current and integrate the use of their work with day to day events. For example, a comedian may make a satirical comment about the latest political scandal, or an actor may simply comment on current affairs and in doing so show a likeable conscientiousness to worldwide concerns. In staying current and keeping relevant to ongoing news stories, workers in the entertainment industry are able to engage with their customers and show that they have their finger on the pulse of popular modern culture.

Low Risk, High Gains?

With such a colossal global following entailing a potentially massive amount of exposure if harnessed correctly, it is easy to see how social media networks can yield substantial benefits to those who use them wisely. Often cheap to exploit, but with endless potential, social media is a useful tool in improving public relations, allowing performers such as musicians, actors and comedians to establish a direct and friendly platform with which to connect with their target audiences. They also facilitate receipt of feedback on new acts, songs or approaches; a status asking which direction a band should take with its next album will yield much debate from followers, the very people the band is aiming to please, who will voice their opinions on what they would most like to see. An entertainer who shows an appreciation of the public’s views will gain much respect among their fans.
God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

Viral Marketing: Boost Your Online Marketing Business with Public Relations

hot-chicks-viral-marketing-pr

Boost Your Online Marketing Business with Public Relations

If you run an online business of any kind and you haven’t yet discovered the many benefits of public relations, this article is for you. There are lots of online businesses out there that tackle the early stages of running a company with ease: starting up, branding, and even a bit of early advertising. But when it comes to the longer term plan for the company – generating new clients on a consistent basis, for example – some of them can falter. So with that in mind, let’s look at the key benefits of PR, and how investing in it can take your online business to the next level.

Reaching the right people, in the right way

When running an online company, it’s very tempting to simply drop a bit of cash into one of the online advertising solutions such as Google Adwords. This is a good idea for companies that know who they’re aiming their services at, but without this knowledge it’s a bit of an arbitrary endeavour. With a PR specialist on board, you’ll be able to pick and choose exactly who you want to target with your online advertising, and you’ll know what kind of wording will be most effective to tempt them into clicking on your advert.

Harnessing the power on online Press Releases

The internet is a treasure trove for PR, not least because it allows companies to instantly tell people about new services and developments in their company. But many online marketers don’t yet know the value of online press releases. There are plenty of sites out there that will allow you to distribute press releases to thousands of people at the click of a button – and with a PR specialist working with you, you’ll be able to harness the power of these services with ease. It’s tricky enough for companies to spread the word, but with more and more online businesses appearing – it’s getting harder. Let’s say that you have a brand new superfast broadband product you’re looking to sell. You’ll want consumers who are actively looking for a new broadband provider to learn about it, and a PR company can help your press release reach them in the right way.

Turning bad press into good press

What happens if your company accidentally does something to upset a customer online? The chances are they’ll take to social media sites and tell others. Many online marketers wouldn’t know how to tackle this issue – they may try to respond directly, or post defensive comments that could land them in more trouble. With the right public relations professional by your side, you’ll never have to worry about the negative effects of social media ‘bad press’, because you’ll always know how to tackle it. As always, the best defence in these cases is to be prepared – and PR can help you do that.

Is it time to go viral?

Online marketers will already be well aware of the benefits of viral marketing – whether that be with the help of a video, infographic, or anything else – but being able to get these virals made and distributed is another matter. Then there’s the question of whether or not your industry really lends itself to this kind of promotion. If you’ve ever wondered about the benefits of viral marketing, a PR consultant can help. It may seem more organic than most other methods, but viral ads are very much a product of public relations – and if you’re an online business, they can be hugely successful.

So do you think it’s time that you saw what a public relations company can do for you? If you’re under the impression that PR is only for celebrities and ‘big business’, you might need to think again. With web companies gaining a foothold in global markets, it is in many ways more important for online marketers to use public relations strategies. The web can be a double-edged sword, especially with social media giving consumers the power to ‘report’ their thoughts on any company in a matter of seconds – so proper PR is essential. So if you’re an online marketer and you haven’t yet considered bringing in professional help for your own public relations, now may very well be the right time.

Schedule a FREE 15 minute consultation with a real publicist, Curt Bizelli, Today! Contact Us Here!

God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

Are YOU Follow Worthy? … Secrets, Questions Answered, Tips for Twitter Success

twitter-bird

Are you follow worthy?

From my experience with Twitter over the past few years, I’ve learned that not many truly understand or get how to use it, and I’m referring to the majority … BIG TIME! … so I’m going to address some common questions with some tips. I won’t be able to cover all of the things I know here.

First we need to look at:

What is the purpose of twitter? … it’s a social network, which means it’s not to be used uncaringly for promoting “non stop” spam to your followers. You will most definitely lose trust with your followers if you do this. Now, I’m not saying that you cannot share your blog posts or occasionally send out a promotion, but what I learned years ago when if I first started tweeting is the 10/1 rule.

The 10/1  rule took me awhile to “get” and “apply” but I’m finally utilizing it effectively. It’s a “general rule of thumb” for promotions. For every one promo, you should be providing at least 10 genuine, valuable tweets … besides it’s a social network, which means its meant for you to be SOCIAL.

Addressing some COMMON QUESTIONS:

Q. What about “automation”?

A. I personally use automation. I feel, used respectively with good knowledge, its vital for your success on twitter. With that being said, if you overdo it, it can be fatal to your success on twitter. Treat automaton as a privilege and not a right! … use is sparingly and respectively.

Q. Should I have separate Twitter Accounts for Personal & Business?

A. Yes. While you want to mix things up a bit on each, I.e. sharing something like a team member’s birthday on your business profile is a good, authentic touch, you do want to separate professional from personal. Its entirely up to you, if you want to tweet about your daily activities on a personal profile (I feel it adds to the “experience” and I think a lot would agree), but having a professional profile that brands whatever business / name you want people to know about is KEY.

(note: I have about 15 Twitter accounts, but focus primarily on ONE for branding myself, @curtbizelli, ONE for branding my business name, @dreamspublicity, and ONE for branding our online media outlet, @whenmag … even though I own others for the sake of trademarks, driving traffic, etc. they are mostly automated and NOT my identity. I do not diversify my attention on too many twitter accounts, and I use effective tools to read mentions on all my twitter accounts within a matter of 1 minute flat.)

Automate your Twitter Account with http://socialoomph.bizelli.infoObtain your free account today!

Q. How do I gain Twitter Followers?

A. over a long period of tweeting and using social management tools, day in and day out, you’ll slowly gain a following. With the exception of going the cheap route, buying Twitter Followers, where you’re not going to get as much CTR on your links nor be able to hold the follower’s attention for too long, the first is the best method. Here are a couple of free tools you can use to tweak your following to make it past that notorious 2001 followers, unfollow inactive tweeps as well as those that aren’t following you back, follow new tweeps and so much more ..

Untweeps.com
Tweepi.com

… I’ve been using these tools for years! I’m letting you in on some of my true secrets!

UNDERSTANDING HASHTAGS AND TRENDS
#hashtags are something only the Twitter-Elite know how to use effectively. This is truly one of the best ways to follow conversations as well as engage in active twitter conversation, grow your followers and build relationships that simply put, MOST PEOPLE DON’T GET! You’re either a teen pushing out random hashtags like #IlovemycarandwanttoEat (he he), or you’re the rare commodity in business leaders that gets the power behind hashtags for business.

To follow a hashtag, simply search for it including the # in twitter search. You can easily follow what is trending on twitter this way, which gives you the ability as a business leader in your industry to capitalize on the conversation.. For I.e. if you have a blog post along the lines of “10 Tips For Better SEO” and you notice the hashtag #SEO is trending, you can take it to this next level I’m going to share right now.

To engage (or tweet) using a hashtag, simply place # before a word that you want to get people’s attention for on twitter. Think of it like a keyword. So using this previous example of, “10 Tips For Better SEO”, without spamming individual users, you can simply tweet your blog post using the hashtag #SEO … do it a few times using your automation software at http://socialoomph.bizelli.info being sure to space the tweets out over a period of time, and eventually you’re sure to see results in the form of traffic and conversion.

UNDERSTANDING SIMPLE TWITTER ETIQUETTE

This has been a long blog post, so I’m going to make this simple and sweet (LOL).

Before you tweet anything, ask yourself these questions:

Would I want to be on the receiving end of this tweet?
What value does this offer / benefit to my followers?
What are the negative consequences (if any) of tweeting this?

🙂 Happy Tweeting. Please follow me @curtbizelli, and Thanks for sharing and commenting 🙂

Brand Experience: How To Create an Ethical & Unstoppable Brand of Influence

When most online business owners think of branding, they think of repeating images over various social networks, repeating slogans / messages, etc.

But … branding is actually so much more than that.

Branding Can Hurt

Branding Can HURT !!!

How you make people feel is the BIGGEST part of your brand, because it resonates with people immediately, and carries the message of your business to their friends for many generations. If you make somebody feel crappy, they are going to remember it and tie it with your brand. The same goes if you create a superb customer experience.

For example, I don’t deal with Domino’s anymore, a once favored brand, because of the way they treated me in some recent transactions. I didn’t FEEL like a valued customer: keyword: “FEEL” …

The lesson to be learned is: They took the blunt of this failure, because of my tweets and facebook messages about them afterward. IT HURT!

How do you make people feel in your home business?

Do you call your fans, prospects, clients and business associates by their first name, or do you put off trying to remember a difficult name for something easier to say? Do you remember their birthdays and the names of their children? Do you genuinely care that they are trusting you with whether it be their hard earned cash or very valuable time? or do you just care about making a buck and moving on? … With each interaction, you’re creating YOUR brand for generations. The last one I have for you here is the hardest to grasp because we have all fallen into this pattern at some time or another: Have you fallen into a communication routine? That’s no way to treat somebody that is paying for the roof over your head. Furthermore, if you’re just broadcasting your messages at people, its not communication at all. I’ve learned a lot in business, and the most vital key to success I’ve learned is that people FEEL. simple as that. period.

If you can make somebody feel good, you can make them go to any lengths to buy from YOU. Furthermore, they will make certain that they buy from YOU, just because of the way YOU made them feel.

All of the items I mentioned above help create a better brand experience because people care about their emotions more than they do money. If you want to win somebody’s wallet, win their heart first. I urge you today to leave your thoughts & comments, share as well as reach out to somebody in need today, not because you’re in need but because you genuinely care about your friend’s, fan’s, family’s, prospect’s and client’s concerns.

God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

TWO “Must Have” Characteristics of a Successful PR Pro

 

Syndicated From:

5 Essential Characteristics of a Successful PR Pro
February 16, 2012 | Author John Trader

In order to be successful in the modern world of PR, there are certain essential characteristics that one must possess to fight adversity, capitalize on opportunities, maintain a positive image, encourage word of mouth, and build strategy. When initially coming up with the idea for this post, I jotted down 17 must have characteristics. Here are my top 5:

Thick skin – This is definitely not a profession for the timid or faint of heart. Modern PR pros need to develop the ability to withstand personal and brand criticism, and not be easily offended.
Resiliency – You are going to get knocked to the mat quite often, how quickly you can recover from and adjust to misfortune or change often acts as the barometer of your personal and brand image. Since you are most likely the face of your brand or provide counsel to those that are, developing or coaching resiliency is a key characteristic of a PR pro.
Attention to Detail – Digital communication has placed brands on the slide and under the microscope requiring meticulous review and careful planning of all communication to media and the community. An infinitesimal error can be magnified 1,000x and although few expect perfection, egregious errors, especially on first impressions, can shift the tides of sentiment from positive to negative.
Creativity – To say in today’s society that consumers are inundated with content and journalists receive a deluge of pitches daily is a radical understatement. Often, what tends to resonate best is creativity born of ideas outside the norm. Learn to be creative.
Relationship Builder – In PR, relationships are everything. The core of our profession is the ability to build rapport and bridge communication chasms through quality conversations that build strong relationships.

 

Read more: 5 Essential Characteristics of a Successful PR Pro | PRBreakfastClub

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CBIZ TAKE!

curt-bizelli-cbiz

Here’s how these apply to me and the (2) TWO characteristics I feel are of the utmost importance in Modern Web 2.0 Public Relations!

  1. Thick Skin – I’m sorry if you get offended, but MOST (keyword: “most”) Internet Marketing “””Professionals””” are a joke thinking they have all it takes to succeed. I have connections that you would not believe if I told you, including the skill the professional internet marketer encompasses. I do not get pushed around, even when my associates are asking for raises. Its important to keep business, business, and personal, personal. That means you don’t personally cry over business affairs. I can EASILY rely on my THICK SKIN in this PR industry. When I call up a Producer in Hollywood, I’m ready to tango. I know what to say to get them booked for a media interview. When it comes to pushy “wannabes”, I have no time! … Its business! You must develop “thick skin” to get by in this industry.
  2. Creativity – I choose creativity as #2 in my favorite characteristic of the Modern PR Pro, because anybody can market online! Sorry again, but that’s the stone cold truth! I believe in a Twist of Spins and a Slant of Angles. You MUST come up with unique approaches to getting your story across in today’s internet eCommerce world, because Web 2.0 is full of Internet Marketers that are doing the same. And they ARE NOT even in PR. Network Marketers are hard competition, so the PR professional relies on … the media … the story … and YES, … the angle! This requires Creativity and makes us a step ahead of the rest!

 

God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

What Happens On The Internet, Stays On The Internet …

vegas-internetI’m sure you’ve heard it said time and time again, “What happens in Vegas, stays in Vegas” … well, the same is very much true for the world wide web. Even if you don’t visually see something such as a removed video from youtube or removed blog post, etc…. it still exists and savvy prospects can look this material up quite easily via sites like WayBackMachine.com … The Point Is … “What happens on the Internet, Stays on the Internet”.

Remember, if you’re serious about building a business and building a brand, you have to be under the assumption that somebody is always watching you, because somebody most likely always is.

I’ve made a lot of mistakes in my online career, but I always deal with crisis in an effective, time relevant manner. What is a Crisis?

With even as little as 1,000 Facebook Fans, you can have a crisis. (for i.e. You own a chinese restaurant and somebody posts to your page wall that you’re serving up cats & dogs). This could immediately escalate into comment after comment until google picks up the red flag, indexes this content as “fresh” and before you know it, media picks up on it … and you’ve lost all of your customers and prospects.

It is true that people are always talking behind your back. I’m drinking a Red Bull. Do they know I just mentioned them? .. if they have the proper brand monitoring software in place, they do! But would YOU?

Here are some tips to get you on the right track, monitoring your brand online as well as dealing with issues / crisis as they arrive.

  1. Use social networks “messaging” (i.e. Instead of tweeting a business partner or leaving a comment with information related to your confidential business activities, leave a message or DM) … this goes for as little as a plan to write a new blog post in some instances. If somebody is always watching you, they will steal that idea before you get a chance to manifest it. Its taken me a long time to understand the true importance of this. I often still make the mistake (out of convenience) of posting a comment instead of privately messaging somebody or DMing. For the longest time, until I started using Hootsuite, I didn’t even monitor DMs.
  2. Google Alerts & Brand Monitoring Software (these are two fantastic, inexpensive services for tracking your brand online). Make sure to stay on top of these things. You never know when a crisis may hit and you’ll be forced to take immediate action.
  3. Check your brand pages everyday, regardless if you’re used to something being posted there everyday or not. (get in the habit now before your brand grows larger; maybe even appoint somebody trusted within your business to do this for you).
  4. Deal with issues as they arise, and immediately address concerns privately. (if one person comments, its best to reply privately as opposed to fueling the fire).
  5. Deal with issues as they arise, and immediately address concerns publicly. (if more than a few comments, “promptly” address the concerns publicly).
  6. Track your twitter hashtags (this may sound obvious, but you’d be surprised how many people I run into that start tweeting a hashtag and never follow up with what may be being said).
  7. Attend PRweb and Hubspot Webinars to gain understanding of public relations and crisis prevention as well as social media marketing tactics.
  8. Contact website owners that are displaying “items relevant to your brand” and take the proper action (ask them to remove it, change it, or add something if it doesn’t exist). All of these should be common sense except for “add something”, in this case you would be adding material to the internet to push bad search results for your brand name back in the SERP (Search Engine Results Page).
  9. Make connections with the media! This can help leverage your brand awareness, by immediately addressing concerns if they arise. The same goes for very influential bloggers. We call these advocates for your brand because if they say something, people listen!
  10. Hire a company like ours to handle your PR including Brand Monitoring & Crisis Prevention for you! 1-314-227-0969

Remember, ALWAYS “ASSUME” SOMEBODY IS WATCHING YOU!!!

This will help you down the road, if your company becomes larger and more influential with a broader reach.

Contact me today for your PR needs.

1-314-227-0969

God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

Tips For Youtube Musicians: Artist Development & Promotion by Doug Deneve | Partner

Hey guys,

Curt Bizelli here.

curt bizelli pr publicist

I’m excited to be learning all of the great PR lessons that have presented themselves to me over the past challenging 4 years, first taking up small time, online promotional gigs as CSI Talent Agency and moving on from there. I’ve decided I’m ready take that next step and do whatever it takes to make my dream of being a professional publicist (hopefully on Music Row one day) become a reality. What about you? What are you doing today to make your dreams become reality?

(VIDEO BELOW, But before we get into this video, please allow me to share some thoughts with you that may “just help”)

One thing I’ve noticed is that the successful and unsuccessful people in life, both do  repetitive tasks on a daily basis. The difference is the tasks that they are taking to get them to where they are going. I’m sure you’ve heard the saying, “Insanity is doing the same thing over and over again expecting different results” … well if you think about it, IT DOES SOUND QUITE INSANE. Some of the things you may be doing may be holding you back from your potential such as worrying, complaining, blaming .. the list goes and on. The successful people in life do things that work instead of ones that don’t. They’ve learned to model the behavior of successful people before them and they do it well. There is nothing holding you back. You just must be “willing” to do some honest analysis of what you are doing that is working and not working. Another thing I noticed is that I may not like some of the tasks that work. Yes, as passionate as I am about my career and my calling in life, there may be some small tasks that I really do not enjoy all that much, yet I still need to do them. You may not want to hire a team. HEY! I UNDERSTAND! I’m the same way. I’m very hesitant about who I trust business details with or who I outsource to. You may be afraid to go outside your “inner circle” of friends and family for advice. You may even be afraid of the new level of success you’ll achieve (beyond your control <– key words) that hiring someone like me, a publicist could offer you. I understand. Its stepping out on “nothing” to hopefully find something there  … but its required sometimes if you truly want success. I could go into so much detail, but we’ll save that for another blog post. It is basically the Risk Vs. Reward rule! 😉

I’m going to be strictly honest with you. I dreamed of having a sister entertainment site to “When Magazine” here at DreamsPublicity.com “aka” DreamsEntertainment.net, but I now know that this is not the best approach for my business. I stopped and thought about my target audience. Are they people who are wanting to be entertained? or are they wanting to better their careers? After doing a poll on Facebook and much networking, I found that most people that arrive on this site and follow this site are seeking PR Tips. Not only that, they expect this from me. All along, I’ve been giving Pro Bono Entertainment! How would I have known if I didn’t stop and analyze what I was doing right or wrong? .. sometimes we must change our approach. Needless to say, I’m slowly rebranding this blog with more PR Tips. We will leave the entertainment news up to When Magazine which is Clean, Positive & Factual for a reason.

Now .. what this post is truly about .. what you’ve all been waiting for … the video with TIPS FOR YOUTUBE MUSICIANS AND INDIE ARTISTS!

Doug DeneveMy PR Mentor, CEO of When Magazine and Business Partner, Doug Deneve with over 25 years in the talent industry, starting his career at Belmont University and having internships across the nation with major record labels such as MCA Records and more – shares with you some great tidbits of information in the video below. Doug started When Magazine in 1999 in hopes of reaching people for God and also shining a light of hope on those that are lost yet afraid to come out of the darkness. I came on board When Magazine seven years ago, and then started my PR agency with him as partner in 2009. Thanks Doug for sharing your tips with those who need to hear it, Youtube Musicians and Indie Artists of all kinds.

My friends, this is not a pitch, but straight up, pure, valuable advice for Youtube “Celebrity” and “Non-Celebrity” Musicians as well as any Indie Artists alike.

We are going to be offering a lot more of this kind of stuff here at DreamsPublicity.com so strap yourself in and take a ride on the development train. If you need promotion or any other services, CONTACT US after the video. (not required).

Here it is guys …

You’ll surely get something out of this so be sure to leave your comments below.

God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

7 Valuable PR & Branding Professionals To Follow on Twitter

valuable-twitter-pr-branding-professionals-to-follow

Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about.

There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting what others write/say on the subject).

If you’re serious about improving your branding and PR skills, especially when it comes to doing it via Social Media and the Internet in general, this Friday I recommend that you start following the 7 Twitter accounts I’m listing below:

  1. Chris Brogan — Expert in online business communications, marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. Co-author of the New York Times and Wall Street Journal bestselling book Trust Agents.
  2. Outspoken Media — Internet marketing agency focused on such areas as online reputation monitoring, Social Media, content creation, blog consulting, community building and much more. Known for its “honest, sometimes in-your-face approach to Internet marketing”
  3. David Meerman Scott — Marketing strategist, keynote speaker, and bestselling author of The New Rules of Marketing & PR
  4. Brian Solis — One of the original thought leaders in the area of Social Media and PR 2.0. Shares his views and insights on the convergence of PR, traditional media and Social Media
  5. Bill Stoller — 25-year PR pro helping others get their share of publicity; editor and founder of the Free Publicity Newsletter.
  6. David E. Henderson — Brand journalist, communications advisor, media strategist, Emmy Award winning former CBS newsman, author of Marketing News in the Digital Era and Making News.
  7. David Kirk — Public relations consultant with 30+ years of experience.

As always, if your favorite “tweeple” that work in this area are missing from my above list, please do add them by posting a link to their Twitter profile in the comments below.

Source: 7 Branding and PR Experts to Follow on Twitter

God Bless Your Success,


Alpha Bizelli Marketing & PR, Inc. – Passion Over Hype

 

Ethics in Leadership

 

 

 

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Sam, HR has reported that you made sexual remarks to one of your female co-workers yesterday at the company fitness center. I recommend you rethink what you said to her. If you were intentional in harassing her, understand this: that behavior will not be tolerated in this company. How do you see this situation, Sam?

What do you see as ethical behavior? If you ask ten different people this question you will get ten different answers.

Here are a few:

“Ethics has to do with what my feelings tell me is right or wrong.”

“Ethics has to do with my religion.”

‘Ethics is the standards of behavior our society accepts.”

In his book Ethicability: (n) How to decide what’s right and find the courage to do it Roger Steare defines ethics quite simply: Our ethical values are determined by the answers each individual gives to the following questions:

What are the Rules? Am I acting with Integrity? Am I living according to a shared set of principles? Who is this shared set Good for? Who does it harm? Who could it Harm? What is the Truth?

There are two basic aspects of ethics – trust and values.

Values

I once led an initiative to create a customer service program. The program was designed around the values of respect and courteousness to colleagues as well as to customers. A committee of employees selected from every area of the organization dedicated months to creating the program.

One criterion of the program became “keep the grounds and buildings clean.” A Vice President reported at Executive Council, “I had to pick up the paper from the parking lot because I knew Betsy might be watching.” This statement shows that although every person may not have had ownership to the program, they were aware and their behavior had been modified.

The story about Sam is an example of the value “behave with respect for others.” As a leader of the organization, I was committed to upholding the value of respect, and took action to insure that others understood its importance. Sam was unimpressed with the company’s ethics and his inappropriate behavior continued. As a result of this behavior, he was “given the opportunity to succeed someplace else.”

Trust

How do you establish trust? Employees want to know that they can trust their leaders and their co-workers. Similarly leaders must know they can trust their employees and co-workers. An organizational climate of trust leads to employee loyalty and high productivity.

“Class, this is Dr. Smith. She is the reason you are losing your art room space.” The department head who made that introduction laughed as if I knew he was joking. But fifty women, all over the age of fifty, looked at me with disdain. The class was a non-credit art class with a stellar reputation in the community and was being moved to a new art studio, designed specifically for this class – but it was not on campus.

When we returned to his office, I said. “Don’t you ever set me up like that again.” I made it clear that passive aggressive behavior like his joke was not the way to build my trust.

Defining and agreeing upon clear values and trust are two essential elements of organizational ethics. Ethics, the shared set of principles, is an essential element of extraordinary leadership.

What are the ethics of your business or organization? Does everyone there know the ethical values and act upon them? If you are ready to clarify your organizational ethics and to establish meaningful values and trust please contact me.

E.L. Smith Consulting
(919) 521-4734
Betsy@ELSmithConsulting.com

E.L. (Betsy) Smith Consulting
Elizabeth L. “Betsy” Smith, PhD is a “Leadership Development Expert” who works with leaders and their teams to move from average to extraordinary with strategic boldness. Other services include Strategic Planning, Group Facilitation, Team Building, and Succession Planning. Betsy has worked with large and small business, non-profits and governmental agencies.

Article Source: http://EzineArticles.com/?expert=Betsy_Smith_Ph.d

The Impact of Music on Our Lives, Emotions and More

impact-of-music

IMPACT: Music
By: Trista Sumner
The world we live in is often a wild, confusing, emotionally draining place. Our everyday lives are so often tainted with stress, worries, busy schedules, and a number of other things that can make us feel that we are almost (but not quite) at our wits end.
Where can we turn to for reprieve? For a hint of solace amongst the insanity? For a brief moment of freedom from ourselves, our lives? What is there to get us through our trying moments?
Music.
Music revives. It uplifts. It has the ability to take us away from everything for just a few minutes. It is timeless. Powerful. Moving.

The-Impact-of-Music-in-Video-Games-r-hit-the-floor-com
It impacts us all in some way. How many of us can tie every crucial moment in our lives to a song? I know that I can. Good events and bad alike, we all have our own personal soundtracks. A song that has gotten us through a difficult time. A song that makes us smile. Or sing, no matter how off key and loudly. A song that reminds us of times gone by, and times to come. A first dance, first kiss, first breakup, first true love.
Music heals.
It expresses the thoughts, emotions, and words that perhaps we could never find on our own.
Music gives the world hope.

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CONTINUE READING:

http://godrivemedia.com/2014/07/25/impact-music-breath-of-fresh-air/

Random South East Asian Girl STUNS THE MALL With Karaoke Voice – Whitney Houston Cover

Occasionally, a random person in the world will stun us with their amazing talent. Such was the case with this South-East-Asian girl. #Magaling (excellent) … It is Dreams Publicity’s goal to share Awesome Talent and Showcase it to our audience among other missions that are portrayed on our Facebook Page and elsewhere.

Check out this video that we will be adding to the TALENT SHOWCASE PAGE! 😉

 

Viral Marketing 101 – Not Using It Could Kill Your Business!

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on

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Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

How Small Business Can Gift Their Facebook a Facelift [INFOGRAPHIC]

By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results. With over one billion Facebook users around the world, this is one marketing tool that should not be overlooked. If your Facebook page is not bringing the results you had hoped for, try giving it a facelift with this helpful guide by Intuit as they unlock the secrets of Facebook in the infographic below.

Facebook posts that are short – between 100 and 250 characters – get 60% more likes, comments, and shares. Photo albums, pictures, and videos tend to get the most engagement. Pay attention to your page statistics and optimize your posts to be updated at the times when most people engage with your content. Send yourself reminders until it becomes habit. This will make your posts more likely to pop into more news feeds. It’s important to use a consistent tone and brand personality for all posts. With these tips and the others below, you will bring your brand the exposure it deserves.

Read full article at: DASHBURST

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